The Complete Guide to On-Page SEO

On-page SEO (aka on-site SEO) is the process of optimizing the content of a webpage for higher rankings in the SERPs. Also known as a meta title, this is the headline of a page that appears on SERPs and one of the main things that audiences will see when browsing. It’s a good practice to include a relevant keyword here if it fits naturally. On-page search engine optimization (SEO) is a set of digital marketing techniques that help your site appear higher on search engine results pages (SERPs). It involves optimizing the content on your web pages to improve their visibility in search results.

Define your target audience.

For example, if you’ve uploaded an image of a Norwegian Forest kitten, that’s currently named kitten.jpg, you could change that to norwegian-forest-kitten.jpg. Along with your title, your description is a good opportunity for attracting clicks. Your title is an opportunity to attract clicks in search results. As you’ll see shortly, the plugin also handles code tasks behind the scenes. Before you start optimizing pages, there are 3 things to get in place. Not all web applications accurately interpret separators like underscores (_), plus signs (+), or spaces (%20).

Header tags

These texts help Google and readers understand what the page you’re linking to is about. Just remember to avoid using the same anchor text all throughout your content, this is the same as keyword stuffing and it could lead to Google penalizing your website. Furthermore, you’ve got to create URLs that are easy to read, short, simple to understand, and that contain the keyword that you’re targeting. Now, I know creating image alt tags can take some time and seems like a tedious process, but luckily there are AI tools that you can use to automate this process completely. A common practice is to use the target keyword as close to the beginning of the title tag as possible. The closer your target keyword or phrase is to the start of the title, the better.

This means you have to ensure your content is up to snuff to beat the competition. Showing Expertise, Authoritativeness, and Trustworthiness (or EAT), optimizing your title tags, and writing good copy are all elements of good on-page SEO. You have to strategize about how all those elements work together– and how to make sure they work for people as well as search engines. It may also be useful to check your content against other pages ranking for your chosen keyword. For example, if competitor content has a compelling and friendly tone, you can mirror this to meet the expectations of your audience. For example, it’ll make sense for many people to start with their homepage.

SEO Meta Description

In other words, say goodbye to random letters and numbers, and say hello to URLs that make sense. SEO Anomaly Internal links act as a roadmap of your website — they create a web of related pages that your readers, and more importantly, search engines, can follow. Backlinks are one of the most important ranking factors (more on this later). The goal of on-page SEO is to optimize a page’s content, formatting, and design to rank highly within the SERPs. Most people rely on search results to find businesses to purchase from or content to consume.

• To implement all the technical stuff perfectly, you may need a developer (unless you know something about HTML/CSS minifying or DOM elements).
• CDN providers have servers on each continent, and serve your images or pages from the server closest to the visitor, to make the page loading as fast as possible.
• This is because Google weights quality more heavily than speed.
• This will give you the insights you need to increase these KPIs over time.

You probably know that you should be using your main keyword and variations thereof throughout your content. In short, off-page optimization is related to factors that are “off” of your website and on-page optimization is related to factors that are “on” your website. Images don’t just make your store look pretty and showcase your products effectively – they also play a key role in SEO. The simple fix for this issue is to write unique descriptions for each and every product you sell. Alternatively, if you definitely won’t be selling the product again, consider redirecting customers to products that are in stock. That way, you can (hopefully) persuade them to buy something else instead.