What Is SEO? Meaning, Examples & How to Optimize Your Site

But it also has a cool “Semantic” section that hands you a list of LSI keywords that you can use in your content. This tool scans your content for SEO issues (like basic technical SEO problems and whether or not your content is over-optimized). The key is to add internal links where they make sense to your high-priority pages. So in addition to using that term a handful of times on my page (more on that next), I also added a few related keywords to the page. That way, you can focus 100% on content… without having to worry about keywords, H2 tags, alt text and other on-page SEO stuff. The 5th step in this SEO tutorial is to keyword-optimize your content.

Common SEO FAQs

If I were trying to launch HubSpot for the first time, I would look up “marketing software,” our product’s head term. Focus on SEO Anomaly helping them, always, and not just gaming the algorithm. Your goal isn’t just to rank highly — it’s to get the right content in front of the right people. Focus on building relationships with journalists rather than just asking for links.

• Well, there’s a lot you can do and it can be divided up into three main areas.
• The process typically involves identifying terms and topics relevant to your business.
• SEO works by making certain changes to your website design and content that make your site more attractive to a search engine.
• Search engines prioritize websites that are fast, mobile-friendly, and easy to navigate.
• Plus, Google has increasingly been making the SERP more visual.

Implementing keyword SEO will help your site rank above your competitors. Ahrefs is the top SEO tool in the market and has transformed our agency. Our team has access to vital data and insights not provided by other tools, giving our clients an unfair competitive advantage.

Conduct SEO Audit

If your content is scattered and unorganized, search engine bots will have more difficulty indexing your site, identifying your area of authority, and ranking your site pages. For example, you definitely want search engines to crawl blog pages focused on valuable keywords. On-page SEO is the process of optimizing a page’s content, HTML elements, and structure to provide a better user experience and increase your chances of ranking well. Let’s get into how tocreate content that both search engines and users will love. Search engine optimization (SEO) is the process of improving your website to help it appear more prominently for relevant topics when people search using Google and other search engines. Whether you call it GEO SEO, AI SEO, LLM SEO, or still just SEO, we can help!

Other good crawlers we recommend include Screaming Frog and Sitebulb. See whether you can improve the page that targets the keyword, or create a new piece of content that would focus on the keyword. Guest posting (or guest blogging) is definitely the most popular link building technique.

There are few rules in marketing that can’t be bent or broken, so be open-minded when developing your own content marketing plan. To win at content marketing, you have to be able to make your own judgments about what works and what doesn’t. What works for your business won’t work for someone else, and vice versa.

On top of this, its pricing starts at $5,000 per month, so it may not be the right fit for a budget-conscious business. We also considered which providers worked best in various business circumstances. Read our guide to find the best SEO company for your needs and budget. The Free Keyword Tool is primarily a tool used for finding and analyzing PPC keywords. That said, many of our customers and readers use the Free Keyword Tool for SEO keyword research as well. Accurate keyword volume and cost per click data helps you find the right keywords to target and maximize your marketing budget.

The user reported an 800% click increase after adding relevant internal links to a page that was struggling with traffic. If I were building a product page for Marketing Hub, I would be able to answer these questions favorably. Marketing Hub is free, small businesses can use it, and it’s useful for digital marketing. We don’t need to use any fancy tools yet, though you’re welcome to use them if you’re familiar with SEO tools. With Semrush, for instance, you can look at the exact number of searches a term receives and an estimation of how difficult it’d be to rank on the first page. An SEO strategy is essential because it helps you stay on track when creating content.

That way, your content is super easy to read no matter what device someone is using. When you use a font that’s 15px, there’s no need to squint, pinch or zoom. The content is big enough for the vast majority of people to read comfortably. This step is also where you write titles and descriptions that make people want to click on your result… even when you don’t rank #1. This step is all about making sure your content is easy for people to read, skim and consume. For example, some time ago I wanted to rank for the keyword “local SEO”.